identity logo

official colors

Consistent use of the company's customized colors plays an important role in maintaining credibility and strength throughout the HPTSC Identity.

The official HPTSC colors are red and dark grey. When possible, the company logos should appear in the HPTSC red and dark grey variations supplied in the HPTSC Identity Manual. Matching to the colors must be insistent upon accurate color matching according to the specs below. Poorly matched colors will weaken the impact of the company’s identity and effectiveness of the company logo.

official colors

The following color specifications will create an accurate representation of the company’s standard colors in most of the major models and recognized color systems used today.

Spot color for coated paper

  • Red: Pantone© 1815 C
  • Dark Grey: Pantone© 7 C

Four-color process for red ink

  • This is made up of a CMYK build: 30 percent cyan, 100 percent magenta, 100 percent yellow and 41 percent black. A design check is highly recommended for your publication if changes are made from the templates.

Four-color process for dark grey ink

  • This is made up of a CMYK build: 69 percent cyan, 63 percent magenta, 67 percent yellow and 68 percent black. A design check is highly recommended for your publication if changes are made from the templates.

For printing on a standard/generic desktop printer (inkjet or laser), please use the four-color process versions of the logo.

Web and PowerPoint equivalents/hexadecimal numbers

  • Red: #781214 (RGB = 120, 18, 20)
  • Dark Grey: #2A2925 (RGB = 42, 41, 37)

* RGB values are to be used for screen and projection only. Refer to Pantone© & CMYKfor printing purposes.